Chrystal Irons

Chrystal Irons photoSBTDC Director

Chrystal Irons joined the MSU Small Business & Technology Development Center as director in May 2016.  She is responsible for coordinating the resources of the federal, state and local governments with the resources of the University and the private sector to promote growth, expansion, innovation, increased productivity and management improvement in small businesses and prospective small businesses in southwest Missouri. Prior to joining MSU, Irons was the County Program Director and Business Development Specialist for the University of Missouri Extension and SBTDC in Taney County. She was with MU Extension in Taney County since 2010.  Irons earned a Bachelor of Arts in Accounting and a Master in Business Administration from Drury University in Springfield, MO.  Her expertise is in QuickBooks coaching, business planning, financial projections as well as providing one-on-one business assistance to eight counties in the Southwest Missouri region.  She was recently voted the 2016 Missouri State Star Award recipient.  She is a fifteen year business owner and entrepreneur in a family business, A-1 Walls & Landscaping located in Ozark, MO.  She lives in Ozark with her husband and three children. 

Isabel Eisenhauer

Isabel Eisenhauer photoSBTDC Assistant Director

Isabel Eisenhauer is the Assistant Director and a full-time consultant for the Missouri State University Small Business & Technology Development Center. Isabel is a Sales and Marketing Professional with 19 years experience with two Fortune 100 Corporations. As an Account Manager with Northrop Grumman (formerly Litton), Isabel had customer support and service responsibility for their single largest customer, representing 44% of gross sales. Prior to this, Isabel designed, implemented, and utilized a sales forecast system which provided planning information to Senior Management and unit demand information to Middle Management. Experience with Hewlett Packard included contributing in the Marketing function (New Product Introduction Management, Reseller Channel Management, and Sales Development) and the Finance/Accounting function (Financial Planning, Financial Reporting, Special Projects, and Cost Accounting). An area of significant accomplishment was during a three month assignment in Germany which resulted in improved relationships between the seven domestic divisions and the European distribution center. Isabel has worked extensively with international divisions located in Italy, Puerto Rico, England, Canada, Germany, Singapore, Scotland and China. Other experiences include owning a Management Consulting/Accounting firm providing services to small businesses and as an Associate Faculty in a small Community College teaching business courses. In addition, Isabel is a professional photographer providing wedding, family and high school portraiture as well as artistic landscape and architectural photography. She holds a Bachelors of Science degree in Business Administration with an emphasis in accounting and an MBA with emphasis in management information systems, both from Northern Arizona University. She is also fluent in Spanish.

Tara Horton

Tara Horton photoSBTDC Training Coordinator

Tara Horton is the Training Coordinator for the SBTDC. She has over 23 years of experience in marketing, advertising and public relations work. She is currently responsible for coordinating and marketing the projects of the SBTDC outreach program in training and professional development for the small business community. She works directly with business and industry leaders to design training and professional development programs to meet specific company needs in assigned areas. Tara holds of Bachelor of Science degree in Radio, Television & Film - Sales / Management from Oklahoma State University.

Lance Coffman

Lance Coffman photoSBTDC Consultant

Lance Coffman is a consultant for the SBTDC. He has over 15 years of marketing and management experience with small businesses nationally. Lance is an entrepreneur and business owner. He holds a Bachelor of Science in Marketing with a concentration in Marketing Management and an MBA with a certificate in Management, both from Missouri State University. 

Sandra Smart-Winegar

SBTDC Regional Consultant

Sandra Smart-Winegar is a consultant for the Missouri State University Small Business & Technology Development Center. She has over 21 years of business experience as a small business owner working with small businesses and large corporations. She holds a Bachelor of Science in Business Administration degree with an emphasis in Production/Operations Management from Southeast Missouri State University and an MBA with an emphasis in management from Missouri State University.

Peggy Kahre

Peggy Kahre photoSBTDC Accounting Specialist



Sarah Davis 

Sarah Davis photoSBTDC Administrative Specialist



Jennifer Hahn

Jennifer Hahn photoSBTDC Training Assistant

Jennifer Hahn serves as the SBTDC Training Assistant. She has an Arts degree from the University of Sydney and is currently pursuing a business degree from Missouri State University. She has experience as an Educational Case Manager for foster children and refugees. She is passionate about ”right relationships”.

Elizabeth Mardis

Elizabeth Mardis photoSBTDC Training Assistant




 Bronwen Madden

Bronwen Madden photoCoordinator, West Plains SBTDC

Bronwen E. Madden serves as the Coordinator of the Small Business and Technology Development Center (SBTDC) hosted by Missouri State University – West Plains. Bronwen has over 15 years of international trade and business development experience. She previously worked as an executive in both non-profit and state organizations managing operations and strategy, directing projects/grants, and implementing service delivery on an international scale. She has taught international trade courses at the university level and has served on numerous state and community-based organizations to advance business development initiatives. Bronwen has previous appointments by the U.S. Secretary of Commerce to serve on the District Export Council of Southern California and by two previous Missouri Governors to serve as an ex-officio member on the Missouri Hispanic Business, Trade and Culture Commission. She is a fellowship recipient of the Rotary International, Group Study Exchange Program and the U.S. Department of State, Bureau of Educational and Cultural Affairs, Partners of the Americas Business Exchange Program.

Bronwen earned an Executive Master’s degree in International Business from the Boeing Institute of International Business, John Cook School of Business at Saint Louis University and her Bachelor of Arts degree from the University of Missouri – Columbia in Interdisciplinary Studies with an emphasis on International Relations, Economics and Peace Studies; Minor in Spanish. She has been awarded the Certified Global Business Professional (CGBP) designation from NASBITE International and is also a NASBITE CGBP Certified Trainer. She is on the NASBITE International Board of Governors. In addition to her public employment, Bronwen has a boutique consulting business for international trade clientele serving the Pacific Rim.